The Communications Major allows the students to design a program in the mass media to fulfill their individual interests preparing for careers in public relations and information, multimedia or broadcast journalism.
Multimedia
Convergence is the key word in the broadcast industry as broadcast, journalism and multimedia are merged, thanks to the computer. Born from this merger are new jobs and new opportunities. An emphasis in multimedia challenges students to experience computer-generated print production, computer-aided broadcast editing, television motion graphics and web design.
Public Affairs and Information
Thousands of jobs exist in public relations and public affairs. This unique major prepares student for these multifaceted career opportunities through key foundation classes in journalism, broadcasting and multimedia joined with cutting-edge public relations classes.
Degree Requirements
Prerequisite Requirement
Code | Title | Semester Hours |
---|---|---|
JOUR 100 | News Reporting | 4 |
Total Semester Hours | 4 |
Core Requirements
27 semester hours
Code | Title | Semester Hours |
---|---|---|
JOUR 166 | Introduction to Mass Media | 4 |
or JOUR 465 | History of Mass Media-Printed and Electronic | |
JOUR 220 | Newspaper Production | 2 |
JOUR 226 | Digital Storytelling for Journalism | 4 |
JOUR 317 | Graphic Production Processes and Design for Publications | 4 |
JOUR 460 | Law and the Mass Media | 4 |
JOUR 467 | Ethics of Mass Media-Printed and Electronic | 4 |
JOUR 497 | Internship | 1 |
JOUR 499 | Senior Project | 4 |
Total Semester Hours | 27 |
Public Relations Concentration
32 semester hours
Code | Title | Semester Hours |
---|---|---|
JOUR 301 | Writing for Public Relations | 4 |
JOUR 305 | Radio and TV Newswriting and Editing | 4 |
JOUR 325 | Magazine Production | 2 |
JOUR 328 | Media Sales | 4 |
JOUR 330 | Theory and Principles of Public Relations | 4 |
JOUR 430 | Public Relations Methods | 4 |
Select one of the following three: | 4 | |
BUS 360 | Principles of Marketing | |
BUS 368 | Integrated Marketing Communication | |
MGMT 354 | Oral Communication in Organization | |
Select 6 units of electives from courses in the Communications Department and/or other related fields. | 6 | |
Total Semester Hours | 32 |